Who we are
Founding Director
Fraser Grieve,
Chart.PR FCIPR MCIM
Fraser directs Warberry Advisory and is a senior public affairs and communications leader with over twenty years’ experience operating at board and executive level across trade bodies and regulated industries. His experience spans advising cabinet ministers and councillors, and delivering results for boardrooms and the bottom line. He has a proven track record of shaping policy outcomes, leading high-performing teams, and delivering politically complex campaigns that protect reputation and commercial value.
A trusted adviser to ministers, senior officials and business leaders, with deep expertise in Westminster, Whitehall and devolved government engagement. Fraser combines strategic planning with hands‑on delivery to drive policy outcomes, protect reputation and create commercial value.
Fraser is a Fellow of the Chartered Institute of Public Relations, a Chartered PR Practitioner, and a Member of the Chartered Institute of Marketing.
A trusted adviser to ministers, senior officials and business leaders, with deep expertise in Westminster, Whitehall and devolved government engagement. Fraser combines strategic planning with hands‑on delivery to drive policy outcomes, protect reputation and create commercial value.
Fraser is a Fellow of the Chartered Institute of Public Relations, a Chartered PR Practitioner, and a Member of the Chartered Institute of Marketing.
Senior Advisor
Sam Kent
Sam brings nearly two decades of experience at the sharp end of politics, public affairs and public policy.
For 14 of those years, he has worked at the critical intersection of politics and financial services — guiding executive leaders through the moments that matter most, from select committee hearings to high-stakes reputational challenges.
Sam’s career spans some of the most consequential times in UK financial regulation and politics. He was Acting Head of Public Affairs at the Financial Conduct Authority for two years during the covid crisis, developed the organisations Public Affairs strategy and advised its last 5 CEOs on some of the most difficult issues. Sam also led communications planning in the run up to the Brexit and Scottish referendums and more recently spent 3 years working on the development of the UK’s cryptoasset regime. Before joining the FCA, he worked directly for a member of the influential Treasury Select Committee and a member of the Parliamentary Commission on Banking Standards, specialising in issues facing SMEs. He started in politics in 2008 as a campaigns organiser and successfully fought a General Election, Scottish Election as well as two referendums.
He holds a Masters in European and International Politics.
For 14 of those years, he has worked at the critical intersection of politics and financial services — guiding executive leaders through the moments that matter most, from select committee hearings to high-stakes reputational challenges.
Sam’s career spans some of the most consequential times in UK financial regulation and politics. He was Acting Head of Public Affairs at the Financial Conduct Authority for two years during the covid crisis, developed the organisations Public Affairs strategy and advised its last 5 CEOs on some of the most difficult issues. Sam also led communications planning in the run up to the Brexit and Scottish referendums and more recently spent 3 years working on the development of the UK’s cryptoasset regime. Before joining the FCA, he worked directly for a member of the influential Treasury Select Committee and a member of the Parliamentary Commission on Banking Standards, specialising in issues facing SMEs. He started in politics in 2008 as a campaigns organiser and successfully fought a General Election, Scottish Election as well as two referendums.
He holds a Masters in European and International Politics.